For food manufacturers and flavor developers, understanding what drives taste is essential to crafting products that resonate with consumers. Let’s dive into the fascinating science behind why we love the flavors we do.
The Biology and Psychology of Taste

The Role of Aroma in Taste Perception
Cultural and Environmental Influences

Harnessing Consumer Insights for Flavor Development

Insights & Trends

The Salty Snack Game Is Changing: What It Takes to Win with Today’s Consumers

Label Fatigue: Are We Overwhelming the Consumer with Too Much Information?

Go Big or Go Bland: The Rise of Maximalism in Taste

Tackling Food Waste from Every Angle: From Policy to Plate

How Health, Tech, and Global Events Are Changing What We Eat

Beyond the Label: How Word Choices and Packaging Affect Taste

The Rise of Customizable Flavors: Tailoring Taste to Consumer Preferences

Sustainability Meets Taste: Food Frontiers

Flavor Innovation in Plant-Based Foods What’s Next?
