Flavor Builder

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Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

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Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Learn More
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Latest News

Flavor innovation has emerged as both a marketing marvel and a potential minefield in today’s fast-paced food and beverage industry.With brands racing to stay relevant, shelves fill with bold mash-ups like jalapeño–mango seltzer and marshmallow–lavender cereal. But for flavor professionals, the question isn’t just “can we make this?”—it’s “should we?” Constant novelty risks weakening brand identity, confusing customers, or even
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Taste Bud Turmoil: The Hidden Cost of Endless Flavor Choices
In a market that prizes transparency, today’s food and beverage packaging often reads more like a resume than a label.From certifications and callouts to ingredients and health claims, brands are competing to show consumers everything, all at once. But as packaging real estate gets increasingly crowded, are we starting to lose the shopper’s attention (and trust)?Transparency Fatigue Is Real Consumers
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Label Fatigue: Are We Overwhelming the Consumer with Too Much Information?
Each year, millions of tons of food are wasted across the globe— not just in home kitchens, but in grocery stores, farms, and factories.As environmental concerns mount and consumer expectations shift, all stages of the supply chain are rethinking how they operate. Governments, food producers, retailers, and consumers are stepping up in tackling food waste, innovating at every level to
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Tackling Food Waste from Every Angle: From Policy to Plate
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