Flavor Builder

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Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Latest News

Designing Bitterness on Purpose Bitterness has a branding problem. In espresso, dark chocolate, tonic, and an aperitivo, it gets called complex. Put the same kind of sharp, lingering signal into a functional drink and suddenly it’s “medicine.” That gap is where R&D gets interesting. Bitterness isn’t automatically premium, and it isn’t automatically a defect. It’s a designed signal. Whether it

Premium, Complex… or Medicinal?

Managing Sweetener Side-Tastes Before They Hijack the Second Sip “Zero sugar” is easy to put on the front of the can. The second sip is where the formula has to prove it. The first sip can be gorgeous: bright berry aroma, crisp acid, sweetness right on target. Then the fruit disappears, sweetness keeps hanging around, and something bitter, metallic, cool,

Why the Second Sip Gives Your Sweetener Away

Protein Isn’t a Flavor. Until the Formula Makes It One. Protein looks fantastic in 48-point type. In the mouth, it can stage a tiny hostile takeover. The vanilla shake turns into damp cardboard. The fruit drink finishes dry enough to sand a table. The bar delivers 20 grams of protein and 40 seconds of jaw work. “High-protein” may win the

The “Protein Problem”

Why Seasonal Flavors Are Becoming Occasion Flavors Some flavors are ingredients. Others are appointments. Peppermint in December feels inevitable. Peppermint in June feels like somebody forgot to update the innovation calendar. And pumpkin spice? At this point, the first sighting is practically a meteorological event. That’s what makes seasonal flavor different from ordinary flavor development. The profile has to taste

Beyond Pumpkin Spice: Building Occasion Flavors

Build better heat by designing a full sensory curve, from first aroma to lingering warmth, across every product format and matrix.

The Scoville Scale Is Losing the Plot

Take sugar out of a strawberry yogurt and strawberry doesn’t politely stay where you left it. The fruit can get sharper. The body can thin out. Acid suddenly has opinions. Then the high-intensity sweetener arrives late and hangs around after everyone else has gone home.

When “Naturally Sweet” Gets Complicated

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