Flavor Builder

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Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Latest News

Why One Brew Tastes Fruity and Another Tastes Like a Rubber Band Two coffees can share the same roast level, sit in the same cooler, even wear the same “smooth cold brew” promise—and still act like total strangers. One smells like berry jam, cocoa, and brown sugar. The other lands somewhere between skunk, burnt toast, and a rubber band left

Coffee’s Next Frontier

Spicy Flavor Trends and the New Science of Heat That Doesn’t Burn Spicy used to mean one thing: how much damage can we fit into a chip? Cute for dare videos. Less cute in an RTD tea, a protein puff, or a mango yogurt that starts charming and ends like a small kitchen fire. The next job for spicy isn’t

Spice Without Pain

Why Product Color Belongs in the Flavor Conversation How does color affect taste? Same formula. Same aroma. Same sweetener system. Now tint one sample red and the other blue. There’s a decent chance people will tell you they don’t taste the same. One seems sweeter. One seems fruitier. One feels a little “off,” even though the chemistry never moved an

Color Talks Before Flavor Does

Bold flavor trends aren’t going away. They’re learning how to behave There are bold flavor trends, and then there’s a product that tastes like someone emptied the trend drawer into a blender. The next wave is not more mango, more chili, more foam, more crunch, more drizzle, more everything. That’s not innovation. That’s a sensory traffic jam. Refined maximalism is

Maximalism, Refined: Why Bigger Flavor Is Getting Smarter

Herbs, Florals, Spices, and Seeds Move From Accent to Architecture For a long time, botanical flavor trends meant a polite little garnish. A whisper of mint. A lavender note that had to apologize for itself. Maybe a rosemary sprig in the product photography, doing more emotional labor than the formula. That’s changing. Botanicals are moving from supporting cast to headline:

Botanicals Take the Lead

In 2026 and beyond, international flavor trends are region-true flavor: named places, recognizable ingredients, and flavor architecture that tastes like somebody actually meant it.

From “Asian-Inspired” to Region-True

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