Flavor Builder

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Description of Flavor Sample

Describe the custom flavor sample that you will be building.

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Specify Processing Conditions

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Select Application

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Select Flavor Sample Size

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Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Latest News

Each year, millions of tons of food are wasted across the globe— not just in home kitchens, but in grocery stores, farms, and factories.As environmental concerns mount and consumer expectations shift, all stages of the supply chain are rethinking how they operate. Governments, food producers, retailers, and consumers are stepping up in tackling food waste, innovating at every level to

Tackling Food Waste from Every Angle: From Policy to Plate

A person’s perception of flavor begins long before they take a bite. The psychology of food packaging shows how colors, textures, and words used on packaging set powerful subconscious expectations about taste, quality, and even mouthfeel. Whether a product is perceived as indulgent, refreshing, or artificial often comes down to these design choices.For food companies, this means that innovation isn’t

Beyond the Label: How Word Choices and Packaging Affect Taste

The food industry is undergoing a transformation as sustainability takes center stage. Consumers are more conscious than ever about where their food comes from, how it’s produced, and the impact it has on the environment.As a result, flavor innovation is shifting away from artificial, resource-intensive ingredients toward more eco-friendly, waste-reducing, and naturally derived alternatives. Let’s explore how sustainability is reshaping

Sustainability Meets Taste: Food Frontiers

For years, food trends have leaned into minimalism: clean labels, subtle notes, and stripped-down ingredients. But now, a sensory shift is underway.Consumers are hungry for more – more flavor, more layers, more wow. This year marks the rise of maximalist flavor: a bold, expressive, and unapologetically indulgent movement that’s pushing taste to the edge.What Is Maximalist Flavor? Think of maximalism

Go Big or Go Bland: The Rise of Maximalism in Taste

The food and beverage industry is evolving faster than ever. In 2025, we’re seeing a shift driven by two seemingly contradictory desires: the pursuit of healthier, functional foods and the enduring appeal of indulgence. At the same time, global supply chain disruptions and technological advancements are reshaping how food is sourced, produced, and consumed. As brands navigate these changes, the

How Health, Tech, and Global Events Are Changing What We Eat

Today’s consumers expect personalization in nearly every aspect of their lives—whether it’s streaming services curating recommendations, AI-powered shopping experiences, or fitness apps tailoring workout plans. Now, that same demand for customization is transforming the food and beverage industry. Through custom flavor development, brands can craft unique taste experiences that cater to individual preferences. Advances in food science, digital tools, and

The Rise of Customizable Flavors: Tailoring Taste to Consumer Preferences

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