Bars
At Mother Murphy’s, we know what
consumers want, and can help provide the bar flavors they crave.The global snack bar industry has grown to more than $13 billion in annual sales, and is expected to increase by 4 percent annually. Consumers are looking to bars to help them lose weight, serve as meal replacements, deliver supplemental nutrients, and provide boosts of energy whenever needed.
The people who buy bars read labels carefully, searching for protein and sugar content, additives and GMO ingredients. They want labels with ingredients they recognize and that aren’t over-processed. They want the sweeteners used in their bar flavors to be from natural sources, or fruit and fruit extracts.
Our Capabilities
Using natural and natural-derived ingredients, such as fruit, fruit purees and cocoa powder, we help our customers maximize the flavor and health benefits of grain-based bars. In partnering to create bar flavors, we look for solutions that pack in nutrients, such as antioxidants, to boost the nutritional labels and marketing appeal of ready-to-eat bars.
Latest News
Flavor innovation has emerged as both a marketing marvel and a potential minefield in today’s fast-paced food and beverage industry.With brands racing to stay relevant, shelves fill with bold mash-ups like jalapeño–mango seltzer and marshmallow–lavender cereal. But for flavor professionals, the question isn’t just “can we make this?”—it’s “should we?” Constant novelty risks weakening brand identity, confusing customers, or even
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Taste Bud Turmoil: The Hidden Cost of Endless Flavor Choices
In a market that prizes transparency, today’s food and beverage packaging often reads more like a resume than a label.From certifications and callouts to ingredients and health claims, brands are competing to show consumers everything, all at once. But as packaging real estate gets increasingly crowded, are we starting to lose the shopper’s attention (and trust)?Transparency Fatigue Is Real Consumers
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Label Fatigue: Are We Overwhelming the Consumer with Too Much Information?
Each year, millions of tons of food are wasted across the globe— not just in home kitchens, but in grocery stores, farms, and factories.As environmental concerns mount and consumer expectations shift, all stages of the supply chain are rethinking how they operate. Governments, food producers, retailers, and consumers are stepping up in tackling food waste, innovating at every level to
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Tackling Food Waste from Every Angle: From Policy to Plate
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