For years, food trends have leaned into minimalism: clean labels, subtle notes, and stripped-down ingredients. But now, a sensory shift is underway.Consumers are hungry for more – more flavor, more layers, more wow. This year marks the rise of maximalist flavor: a bold, expressive, and unapologetically indulgent movement that’s pushing taste to the edge.What Is Maximalist Flavor? Think of maximalism

The food and beverage industry is evolving faster than ever. In 2025, we’re seeing a shift driven by two seemingly contradictory desires: the pursuit of healthier, functional foods and the enduring appeal of indulgence. At the same time, global supply chain disruptions and technological advancements are reshaping how food is sourced, produced, and consumed. As brands navigate these changes, the

Today’s consumers expect personalization in nearly every aspect of their lives—whether it’s streaming services curating recommendations, AI-powered shopping experiences, or fitness apps tailoring workout plans. Now, that same demand for customization is transforming the food and beverage industry. Through custom flavor development, brands can craft unique taste experiences that cater to individual preferences. Advances in food science, digital tools, and