Welcome to 2025, where less really is more—at least when it comes to food portions. Gone are the days of value-sized everything. Today’s consumers want just enough. Not too little. Not too much. Just right.For flavorists—whether you’re blending extracts in a lab, crafting concepts in a test kitchen, or modeling volatile interactions on a screen—this shift in portion psychology isn’t

Flavor innovation has emerged as both a marketing marvel and a potential minefield in today’s fast-paced food and beverage industry.With brands racing to stay relevant, shelves fill with bold mash-ups like jalapeño–mango seltzer and marshmallow–lavender cereal. But for flavor professionals, the question isn’t just “can we make this?”—it’s “should we?” Constant novelty risks weakening brand identity, confusing customers, or even

In a market that prizes transparency, today’s food and beverage packaging often reads more like a resume than a label.From certifications and callouts to ingredients and health claims, brands are competing to show consumers everything, all at once. But as packaging real estate gets increasingly crowded, are we starting to lose the shopper’s attention (and trust)?Transparency Fatigue Is Real Consumers