Flavor Builder

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Description of Flavor Sample

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Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Latest News

Each year, millions of tons of food are wasted across the globe— not just in home kitchens, but in grocery stores, farms, and factories.As environmental concerns mount and consumer expectations shift, all stages of the supply chain are rethinking how they operate. Governments, food producers, retailers, and consumers are stepping up, innovating at every level to cut down on waste

Tackling Food Waste from Every Angle: From Policy to Plate

A person’s perception of flavor begins long before they take a bite. The psychology of food packaging shows how colors, textures, and words used on packaging set powerful subconscious expectations about taste, quality, and even mouthfeel. Whether a product is perceived as indulgent, refreshing, or artificial often comes down to these design choices.For food companies, this means that innovation isn’t

Beyond the Label: How Word Choices and Packaging Affect Taste

The food industry is undergoing a transformation as sustainability takes center stage. Consumers are more conscious than ever about where their food comes from, how it’s produced, and the impact it has on the environment.As a result, flavor innovation is shifting away from artificial, resource-intensive ingredients toward more eco-friendly, waste-reducing, and naturally derived alternatives. Let’s explore how sustainability is reshaping

Sustainability Meets Taste: Food Frontiers

The food and beverage industry is evolving faster than ever. In 2025, we’re seeing a shift driven by two seemingly contradictory desires: the pursuit of healthier, functional foods and the enduring appeal of indulgence. At the same time, global supply chain disruptions and technological advancements are reshaping how food is sourced, produced, and consumed. As brands navigate these changes, the

How Health, Tech, and Global Events Are Changing What We Eat

Today’s consumers expect personalization in nearly every aspect of their lives—whether it’s streaming services curating recommendations, AI-powered shopping experiences, or fitness apps tailoring workout plans. Now, that same demand for customization is transforming the food and beverage industry. Through custom flavor development, brands can craft unique taste experiences that cater to individual preferences. Advances in food science, digital tools, and

The Rise of Customizable Flavors: Tailoring Taste to Consumer Preferences

Plant-based foods have transformed from bland alternatives to culinary innovations that rival their animal-based counterparts. No longer just about substitution, today’s plant-based products are designed to be flavorful, exciting, and appealing to all consumers, not just vegans and vegetarians. As the industry evolves, 2025 plant based food trends are shaping the way manufacturers develop new flavors and textures.As demand grows,

Flavor Innovation in Plant-Based Foods What’s Next?

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