Flavor Builder

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Description of Flavor Sample

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Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Latest News

Picture this: you’re walking past a bakery, and before you even see the cookies, your mouth starts watering. That’s not magic—it’s flavor anticipation, and it might just be the most underrated force in product innovation today.

Snack to the Future

Welcome to 2025, where less really is more—at least when it comes to food portions. Gone are the days of value-sized everything. Today’s consumers want just enough. Not too little. Not too much. Just right.

Satisfy in a Single Bite

Flavor innovation has emerged as both a marketing marvel and a potential minefield in today’s fast-paced food and beverage industry. With brands racing to stay relevant, shelves fill with bold mash-ups like jalapeño–mango seltzer and marshmallow–lavender cereal. But for flavor professionals, the question isn’t just “can we make this?”—it’s “should we?” Constant novelty risks weakening brand identity, confusing customers, or even backfiring.

Taste Bud Turmoil

Remember when snacks were just the warm-up before the real meal? Not anymore. Today, snacks headline breakfast, lunch, and dinner. This global phenomenon—‘snackification’—isn’t just about chips between meals. It’s a shift in how consumers structure their days, balance health with indulgence, and explore flavors.

Snackification Nation

Let’s face it—soda needed a glow-up. For years, we were stuck with the same sugary, artificially-flavored fizz that left us more guilty than refreshed. But now? The next generation of bubbly beverages isn’t just better-for-you—it’s downright gut-friendly.

Fizz With Benefits

If someone told you ten years ago that pickle would be the darling of flavor innovation, you might’ve puckered your lips in disbelief. But here we are—mid-2025—and pickle isn’t just a condiment anymore—it’s a cultural and sensory force.

From Brine to Brain

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