Bars
At Mother Murphy’s, we know what
consumers want, and can help provide the bar flavors they crave.The global snack bar industry has grown to more than $13 billion in annual sales, and is expected to increase by 4 percent annually. Consumers are looking to bars to help them lose weight, serve as meal replacements, deliver supplemental nutrients, and provide boosts of energy whenever needed.
The people who buy bars read labels carefully, searching for protein and sugar content, additives and GMO ingredients. They want labels with ingredients they recognize and that aren’t over-processed. They want the sweeteners used in their bar flavors to be from natural sources, or fruit and fruit extracts.
Our Capabilities
Using natural and natural-derived ingredients, such as fruit, fruit purees and cocoa powder, we help our customers maximize the flavor and health benefits of grain-based bars. In partnering to create bar flavors, we look for solutions that pack in nutrients, such as antioxidants, to boost the nutritional labels and marketing appeal of ready-to-eat bars.
Latest News
Exploring the Ever-Changing Palate Did you know your flavor world is never finished? What you taste today is a moving target—shaped by genes, age, exposure, mood, memory, and the food culture around you. That’s the science of taste. In other words: your palate isn’t picky. It’s adaptive.Genetics: The Blueprints of Taste Let’s start with the hardware—the science of taste starts
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Cravings, Rewired: The Science of Shifting Taste
Why a Single Note Can Unlock a Whole Moment One whiff of a familiar aroma can yank you back in time with disrespectful speed. Not a vague “I remember this,” but a full-body replay: kitchen light, weather, the exact emotional soundtrack. That isn’t poetry. It’s biology—often called the Proust effect, where taste and smell cues trigger especially potent autobiographical memories.
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Nostalgia Flavors
It’s 4:47 p.m. in the pilot lab. Your prototype is finally singing: bright fruit top, clean sweetness, a little body to make it feel “real.” Then someone says the sentence every formulator dreads: “We need to add the magnesium.”
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The Aftertaste Ambush
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