Bars
At Mother Murphy’s, we know what
consumers want, and can help provide the bar flavors they crave.The global snack bar industry has grown to more than $13 billion in annual sales, and is expected to increase by 4 percent annually. Consumers are looking to bars to help them lose weight, serve as meal replacements, deliver supplemental nutrients, and provide boosts of energy whenever needed.
The people who buy bars read labels carefully, searching for protein and sugar content, additives and GMO ingredients. They want labels with ingredients they recognize and that aren’t over-processed. They want the sweeteners used in their bar flavors to be from natural sources, or fruit and fruit extracts.
Our Capabilities
Using natural and natural-derived ingredients, such as fruit, fruit purees and cocoa powder, we help our customers maximize the flavor and health benefits of grain-based bars. In partnering to create bar flavors, we look for solutions that pack in nutrients, such as antioxidants, to boost the nutritional labels and marketing appeal of ready-to-eat bars.
Latest News
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Powering Up with Purpose: The Rise of Clean Energy Drinks
In the world of fashion, art, and music, the rise of “dupes”—or knockoff versions of expensive products—has become a viral trend, especially with the widespread use of the hashtag #dupe. This phenomenon has now made its way into the food industry, driven largely by price sensitivity and inflation. Flavor dupes are reshaping the industry, with some closely mimicking the originals
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Dupe Culture: How Flavor Dupes Are Reshaping the Industry
As the leaves turn crisp and the air fills with the scent of pumpkin spice, flavor chemists around the globe are brewing up a cauldron of delectable treats for the spookiest night of the year. Join us on a tantalizing tour of Halloween flavors and traditions that will make your taste buds scream with delight!A Brief History of HalloweenLet’s take
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Hauntingly Delicious: Halloween Flavors Around the World
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