Bars
At Mother Murphy’s, we know what
consumers want, and can help provide the bar flavors they crave.The global snack bar industry has grown to more than $13 billion in annual sales, and is expected to increase by 4 percent annually. Consumers are looking to bars to help them lose weight, serve as meal replacements, deliver supplemental nutrients, and provide boosts of energy whenever needed.
The people who buy bars read labels carefully, searching for protein and sugar content, additives and GMO ingredients. They want labels with ingredients they recognize and that aren’t over-processed. They want the sweeteners used in their bar flavors to be from natural sources, or fruit and fruit extracts.
Our Capabilities
Using natural and natural-derived ingredients, such as fruit, fruit purees and cocoa powder, we help our customers maximize the flavor and health benefits of grain-based bars. In partnering to create bar flavors, we look for solutions that pack in nutrients, such as antioxidants, to boost the nutritional labels and marketing appeal of ready-to-eat bars.
Latest News
Picture this: you’re walking past a bakery, and before you even see the cookies, your mouth starts watering. That’s not magic—it’s flavor anticipation, and it might just be the most underrated force in product innovation today.
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Snack to the Future
Welcome to 2025, where less really is more—at least when it comes to food portions. Gone are the days of value-sized everything. Today’s consumers want just enough. Not too little. Not too much. Just right.
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Satisfy in a Single Bite
Flavor innovation has emerged as both a marketing marvel and a potential minefield in today’s fast-paced food and beverage industry. With brands racing to stay relevant, shelves fill with bold mash-ups like jalapeño–mango seltzer and marshmallow–lavender cereal. But for flavor professionals, the question isn’t just “can we make this?”—it’s “should we?” Constant novelty risks weakening brand identity, confusing customers, or even backfiring.
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Taste Bud Turmoil
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