Bread consumption may be on the rise again,

but consumers are no longer happy with a simple sliced loaf.

They want gluten-free options, whole grain and nut varieties, unique bread flavors and international textures. They want their bread to taste as fresh as possible, and the ingredients listed on the packaging to be recognizable and clean-label. That’s a tall order, but it’s one we’ve mastered.

We understand the science behind bread making and how to bring out, balance or mask flavors that occur during the baking process. We also know which spices and extracts can interfere with the fermentation process in yeast, which is essential in making breads rise.

Our Capabilities

Our scientists can create custom bread flavors that hold up to high-temperature baking. We are experienced in solving the baking and bread flavor challenges associated with alternative flours, and the specific ingredient and labeling requirements of gluten-free and non-GMO products.


Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

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Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Learn More
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Latest News

A person’s perception of flavor begins long before they take a bite. The colors, textures, and words used on packaging set powerful subconscious expectations about taste, quality, and even mouthfeel. Whether a product is perceived as indulgent, refreshing, or artificial often comes down to these design choices.For food companies, this means that innovation isn’t just about the flavors themselves—it’s about
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Beyond the Label: How Word Choices and Packaging Affect Taste
The food industry is undergoing a transformation as sustainability takes center stage. Consumers are more conscious than ever about where their food comes from, how it’s produced, and the impact it has on the environment.As a result, flavor innovation is shifting away from artificial, resource-intensive ingredients toward more eco-friendly, waste-reducing, and naturally derived alternatives. Let’s explore how sustainability is reshaping
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Sustainability Meets Taste: Food Frontiers
Flavor preferences are far from random—they’re a blend of biology, psychology, and culture that shape how we experience and enjoy food.For food manufacturers and flavor developers, understanding what drives taste is essential to crafting products that resonate with consumers. Let’s dive into the fascinating science behind why we love the flavors we do.The Biology and Psychology of Taste Taste begins
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The Science Behind Consumer Flavor Preferences: What Drives Taste?
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Ready to get in touch?
Contact us!

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