Bread consumption may be on the rise again,

but consumers are no longer happy with a simple sliced loaf.

They want gluten-free options, whole grain and nut varieties, unique bread flavors and international textures. They want their bread to taste as fresh as possible, and the ingredients listed on the packaging to be recognizable and clean-label. That’s a tall order, but it’s one we’ve mastered.

We understand the science behind bread making and how to bring out, balance or mask flavors that occur during the baking process. We also know which spices and extracts can interfere with the fermentation process in yeast, which is essential in making breads rise.

Our Capabilities

Our scientists can create custom bread flavors that hold up to high-temperature baking. We are experienced in solving the baking and bread flavor challenges associated with alternative flours, and the specific ingredient and labeling requirements of gluten-free and non-GMO products.


Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

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Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Learn More
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Latest News

Why Product Color Belongs in the Flavor Conversation How does color affect taste? Same formula. Same aroma. Same sweetener system. Now tint one sample red and the other blue. There’s a decent chance people will tell you they don’t taste the same. One seems sweeter. One seems fruitier. One feels a little “off,” even though the chemistry never moved an
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Color Talks Before Flavor Does
“Strawberry flavoring” can taste like fresh fruit in yogurt, then flip to candy in soda. Same label, totally different vibe. That’s not your palate being dramatic. Strawberry isn’t one flavor – its a release and perception system.
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Strawberry’s Not Moody—Your Formula Is
Did you know your flavor world is never finished? What you taste today is a moving target—shaped by genes, age, exposure, mood, memory, and the food culture around you. That’s the science of taste.
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Cravings, Rewired: The Science of Shifting Taste
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Ready to get in touch?
Contact us!

Connect With Us