Cereal
At Mother Murphy’s, we take pride
in developing the cereal flavoring our customers are craving.Even with the advent of grab-and-go bars and microwaveable breakfast bowls, almost 75 percent of Americans regularly eat cereal for breakfast. But they’re not necessarily eating the cereals they grew up with.
That’s because cereal manufacturers are changing their ways, removing artificial colors and cereal flavoring to produce products that are healthier and have cleaner labels. For example, natural vanillas have taken the place of artificial, and fruit and vegetable juices are being used for both flavor and color. This is true for hot or cold cereals.
Our Capabilities
At Mother Murphy’s we support our customers’ efforts to add authentic flavors, spices and natural nutrients to both hot and cold cereals. Working closely with them, we can create cereal flavoring that meets their goals for organic-compliant content, allergen avoidance and natural tastes and colors.
Latest News
Picture this: you’re walking past a bakery, and before you even see the cookies, your mouth starts watering. That’s not magic—it’s flavor anticipation, and it might just be the most underrated force in product innovation today.
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Welcome to 2025, where less really is more—at least when it comes to food portions. Gone are the days of value-sized everything. Today’s consumers want just enough. Not too little. Not too much. Just right.
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Satisfy in a Single Bite
Flavor innovation has emerged as both a marketing marvel and a potential minefield in today’s fast-paced food and beverage industry. With brands racing to stay relevant, shelves fill with bold mash-ups like jalapeño–mango seltzer and marshmallow–lavender cereal. But for flavor professionals, the question isn’t just “can we make this?”—it’s “should we?” Constant novelty risks weakening brand identity, confusing customers, or even backfiring.
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Taste Bud Turmoil
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