At Mother Murphy’s, we take pride

in developing the cereal flavoring our customers are craving.

Even with the advent of grab-and-go bars and microwaveable breakfast bowls, almost 75 percent of Americans regularly eat cereal for breakfast. But they’re not necessarily eating the cereals they grew up with.

That’s because cereal manufacturers are changing their ways, removing artificial colors and cereal flavoring to produce products that are healthier and have cleaner labels. For example, natural vanillas have taken the place of artificial, and fruit and vegetable juices are being used for both flavor and color. This is true for hot or cold cereals.

Our Capabilities

At Mother Murphy’s we support our customers’ efforts to add authentic flavors, spices and natural nutrients to both hot and cold cereals. Working closely with them, we can create cereal flavoring that meets their goals for organic-compliant content, allergen avoidance and natural tastes and colors.


Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Learn More
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Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Learn More
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Latest News

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In the world of fashion, art, and music, the rise of “dupes”—or knockoff versions of expensive products—has become a viral trend, especially with the widespread use of the hashtag #dupe. This phenomenon has now made its way into the food industry, driven largely by price sensitivity and inflation. Flavor dupes are reshaping the industry, with some closely mimicking the originals
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Dupe Culture: How Flavor Dupes Are Reshaping the Industry
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Ready to get in touch?
Contact us!

Connect With Us