At Mother Murphy’s, we take pridein developing the cereal flavoring our customers are craving.
Even with the advent of grab-and-go bars and microwaveable breakfast bowls, almost 75 percent of Americans regularly eat cereal for breakfast. But they’re not necessarily eating the cereals they grew up with.
That’s because cereal manufacturers are changing their ways, removing artificial colors and cereal flavoring to produce products that are healthier and have cleaner labels. For example, natural vanillas have taken the place of artificial, and fruit and vegetable juices are being used for both flavor and color. This is true for hot or cold cereals.