TTB Beverages

glass of alcohol
decanter of alcohol

Beverages that are regulated

by the Alcohol and Tobacco Tax and Trade Bureau, or TTB

Beverages that are regulated by the Alcohol and Tobacco Tax and Trade Bureau, or TTB, include beer, distilled spirits, wine, sake and kumbucha.

At Mother Murphy’s, we create and produce innovative flavoring for each of these very different categories of alcohol. We formulate and blend exotic berry, melon, fruit and botanical flavors to enhance naturally occurring flavor tones and characteristics in aged alcohol and infused liquors. We also help craft distilleries develop their own recognizable flavors.

Our Capabilities

We work with everyone from small breweries to international conglomerates to develop and produce flavors that give their alcoholic products a distinctive taste. We provide seasonal, small batch and true-to-nature flavors that stimulate the senses.

Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Learn More
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Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Learn More
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Latest News

Picture this: you’re walking past a bakery, and before you even see the cookies, your mouth starts watering. That’s not magic—it’s flavor anticipation, and it might just be the most underrated force in product innovation today.In a world where food and beverage trends rise and fall faster than you can say “pumpkin spice,” the ability to predict what people will
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Snack to the Future: Predicting Cravings Before They Happen
Welcome to 2025, where less really is more—at least when it comes to food portions. Gone are the days of value-sized everything. Today’s consumers want just enough. Not too little. Not too much. Just right.For flavorists—whether you’re blending extracts in a lab, crafting concepts in a test kitchen, or modeling volatile interactions on a screen—this shift in portion psychology isn’t
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Satisfy in a Single Bite: Flavor Design for the Portion‑Conscious Consumer
Flavor innovation has emerged as both a marketing marvel and a potential minefield in today’s fast-paced food and beverage industry.With brands racing to stay relevant, shelves fill with bold mash-ups like jalapeño–mango seltzer and marshmallow–lavender cereal. But for flavor professionals, the question isn’t just “can we make this?”—it’s “should we?” Constant novelty risks weakening brand identity, confusing customers, or even
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Taste Bud Turmoil: The Hidden Cost of Endless Flavor Choices
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Ready to get in touch?
Contact us!

Connect With Us