TTB Beverages

glass of alcohol
decanter of alcohol

Beverages that are regulated

by the Alcohol and Tobacco Tax and Trade Bureau, or TTB

Beverages that are regulated by the Alcohol and Tobacco Tax and Trade Bureau, or TTB, include beer, distilled spirits, wine, sake and kumbucha.

At Mother Murphy’s, we create and produce innovative flavoring for each of these very different categories of alcohol. We formulate and blend exotic berry, melon, fruit and botanical flavors to enhance naturally occurring flavor tones and characteristics in aged alcohol and infused liquors. We also help craft distilleries develop their own recognizable flavors.

Our Capabilities

We work with everyone from small breweries to international conglomerates to develop and produce flavors that give their alcoholic products a distinctive taste. We provide seasonal, small batch and true-to-nature flavors that stimulate the senses.

Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

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Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Learn More
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Latest News

Strawberry Isn’t One Flavor. It’s a Release System “Strawberry flavoring” can taste like fresh fruit in yogurt, then flip to candy in soda. Same label, totally different vibe. That’s not your palate being dramatic. Strawberry isn’t one flavor—it’s a release-and-perception system, and the matrix decides how it shows up.The “same flavor” myth: the matrix rewrites the message You don’t taste
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Strawberry’s Not Moody—Your Formula Is
Exploring the Ever-Changing Palate Did you know your flavor world is never finished? What you taste today is a moving target—shaped by genes, age, exposure, mood, memory, and the food culture around you. That’s the science of taste. In other words: your palate isn’t picky. It’s adaptive.Genetics: The Blueprints of Taste Let’s start with the hardware—the science of taste starts
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Cravings, Rewired: The Science of Shifting Taste
Why a Single Note Can Unlock a Whole Moment One whiff of a familiar aroma can yank you back in time with disrespectful speed. Not a vague “I remember this,” but a full-body replay: kitchen light, weather, the exact emotional soundtrack. That isn’t poetry. It’s biology—often called the Proust effect, where taste and smell cues trigger especially potent autobiographical memories. 
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Nostalgia Flavors
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Ready to get in touch?
Contact us!

Connect With Us