Chewing Gums
Twin flavors. New textures.
Natural flavors. All at Mother Murhpy's.We work with small and large manufacturers to help bring new chewing gums to the market and to enhance the flavors of existing products. Whether it’s taking advantage of customers’ interest in trying new flavor combinations or creating clean-label flavors, we enjoy the challenge of chewing gums.
Our Capabilities
Our scientists are experienced in creating the optimal dry, liquid and encapsulated materials to deliver high-impact flavors. We also are attuned to consumers’ growing demand for natural favors and sweeteners, and for using sustainable ingredients.
Latest News
In a market that prizes transparency, today’s food and beverage packaging often reads more like a resume than a label.From certifications and callouts to ingredients and health claims, brands are competing to show consumers everything, all at once. But as packaging real estate gets increasingly crowded, are we starting to lose the shopper’s attention (and trust)?Transparency Fatigue Is Real Consumers
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Label Fatigue: Are We Overwhelming the Consumer with Too Much Information?
Each year, millions of tons of food are wasted across the globe— not just in home kitchens, but in grocery stores, farms, and factories.As environmental concerns mount and consumer expectations shift, all stages of the supply chain are rethinking how they operate. Governments, food producers, retailers, and consumers are stepping up in tackling food waste, innovating at every level to
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Tackling Food Waste from Every Angle: From Policy to Plate
A person’s perception of flavor begins long before they take a bite. The psychology of food packaging shows how colors, textures, and words used on packaging set powerful subconscious expectations about taste, quality, and even mouthfeel. Whether a product is perceived as indulgent, refreshing, or artificial often comes down to these design choices.For food companies, this means that innovation isn’t
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Beyond the Label: How Word Choices and Packaging Affect Taste
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