Inclusions
At Mother Murphy’s, we know what
consumers want, and can help provide the bars flavors they crave.Our flavors have helped inclusion manufacturers develop products that incorporate healthy ingredients, such as nuts and proteins, that can add excitement to many food products.
Our Capabilities
At Mother Murphy’s, we’re up for the challenges and opportunities that inclusions bring to our industry. We work with manufacturers of all sizes to help them flavor inclusions that excite the senses.
Latest News
Strawberry Isn’t One Flavor. It’s a Release System “Strawberry flavoring” can taste like fresh fruit in yogurt, then flip to candy in soda. Same label, totally different vibe. That’s not your palate being dramatic. Strawberry isn’t one flavor—it’s a release-and-perception system, and the matrix decides how it shows up.The “same flavor” myth: the matrix rewrites the message You don’t taste
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Strawberry’s Not Moody—Your Formula Is
Exploring the Ever-Changing Palate Did you know your flavor world is never finished? What you taste today is a moving target—shaped by genes, age, exposure, mood, memory, and the food culture around you. That’s the science of taste. In other words: your palate isn’t picky. It’s adaptive.Genetics: The Blueprints of Taste Let’s start with the hardware—the science of taste starts
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Cravings, Rewired: The Science of Shifting Taste
Why a Single Note Can Unlock a Whole Moment One whiff of a familiar aroma can yank you back in time with disrespectful speed. Not a vague “I remember this,” but a full-body replay: kitchen light, weather, the exact emotional soundtrack. That isn’t poetry. It’s biology—often called the Proust effect, where taste and smell cues trigger especially potent autobiographical memories.
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Nostalgia Flavors
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