Soft Chews

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Mother Murphy's can deliver just the

flavor soft chews flavoring that you want – from delicate to wild.

Flavoring soft chews begins with the end – how does the candy feel in customers’ mouths? Should it feel chewy, but not gummy? Stretchy, but not stringy? Should those qualities remain the same throughout, or change as the customer chews?

The answers to those questions drive our flavor development for soft chews. For instance, gummy candies can lose flavor over time because the protein in gelatin can bind with flavors. Starch can encapsulate the flavors in jelly centers. Oils used to keep soft chews soft are susceptible to oxidative rancidity, which can create problems for susceptible flavors.

Our Capabilities

We’re worked successfully with large and small confectioners to create soft chew flavors that go beyond mere taste – sweet, sour, rich or savory – to create memorable experiences.

Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Learn More
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Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Learn More
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Latest News

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Tackling Food Waste from Every Angle: From Policy to Plate
A person’s perception of flavor begins long before they take a bite. The psychology of food packaging shows how colors, textures, and words used on packaging set powerful subconscious expectations about taste, quality, and even mouthfeel. Whether a product is perceived as indulgent, refreshing, or artificial often comes down to these design choices.For food companies, this means that innovation isn’t
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The food industry is undergoing a transformation as sustainability takes center stage. Consumers are more conscious than ever about where their food comes from, how it’s produced, and the impact it has on the environment.As a result, flavor innovation is shifting away from artificial, resource-intensive ingredients toward more eco-friendly, waste-reducing, and naturally derived alternatives. Let’s explore how sustainability is reshaping
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Sustainability Meets Taste: Food Frontiers
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Ready to get in touch?
Contact us!

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