For the average consumer,

smoothies are more than cold drinks in a tall cup.
Retailers like smoothies because they are extremely versatile. Smoothies allow retailers to offer customers an individualized and highly customizable experience. Smoothies can be sold as cold or frozen, with bases of yogurt, milk, juice or water. They can be made with sweet fruits, like strawberries or bananas, or bitter-tasting vegetables like kale. Blending in nutrient additives, such as protein, vitamins and riboflavin, makes smoothies even more individualized for consumers.

Our Smoothie Flavoring Capabilities

At Mother Murphy’s, we love the possibilities that smoothies present. But we know that the natural ingredients that people want in their smoothies can actually lead to a bad-tasting beverage. Our flavor scientists take an end-product approach to this problem, delivering smoothie flavoring that is product-specific and able to alter unpleasant flavor profiles.

Our scientists have successfully developed smoothie flavoring using sweeteners that include refined sugar, as well as honey, agave syrup and stevia.



Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Learn More
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Flavor Builder

Help Mother Murphy's create a sample just for you! Describe the custom flavor sample that you want to build and select the features that will accelerate your next creation.

Learn More
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Latest News

Why a Single Note Can Unlock a Whole Moment One whiff of a familiar aroma can yank you back in time with disrespectful speed. Not a vague “I remember this,” but a full-body replay: kitchen light, weather, the exact emotional soundtrack. That isn’t poetry. It’s biology—often called the Proust effect, where taste and smell cues trigger especially potent autobiographical memories. 
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Nostalgia Flavors
It’s 4:47 p.m. in the pilot lab. Your prototype is finally singing: bright fruit top, clean sweetness, a little body to make it feel “real.” Then someone says the sentence every formulator dreads: “We need to add the magnesium.”
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The Aftertaste Ambush
If you’ve ever sipped a “better-for-you” drink that smelled great but felt thin or chalky, you’ve met the problem: the flavor was fine, but the mouthfeel told a different story. What we casually call “flavor” is really taste, smell, and texture working together – and texture is often doing the quiet heavy lifting.
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When Texture Talks Louder Than Taste
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