Smoothie Flavoring
For the average consumer,
smoothies are more than cold drinks in a tall cup.Retailers like smoothies because they are extremely versatile. Smoothies allow retailers to offer customers an individualized and highly customizable experience. Smoothies can be sold as cold or frozen, with bases of yogurt, milk, juice or water. They can be made with sweet fruits, like strawberries or bananas, or bitter-tasting vegetables like kale. Blending in nutrient additives, such as protein, vitamins and riboflavin, makes smoothies even more individualized for consumers.
Our Smoothie Flavoring Capabilities
At Mother Murphy’s, we love the possibilities that smoothies present. But we know that the natural ingredients that people want in their smoothies can actually lead to a bad-tasting beverage. Our flavor scientists take an end-product approach to this problem, delivering smoothie flavoring that is product-specific and able to alter unpleasant flavor profiles.
Our scientists have successfully developed smoothie flavoring using sweeteners that include refined sugar, as well as honey, agave syrup and stevia.
Latest News
Why Product Color Belongs in the Flavor Conversation How does color affect taste? Same formula. Same aroma. Same sweetener system. Now tint one sample red and the other blue. There’s a decent chance people will tell you they don’t taste the same. One seems sweeter. One seems fruitier. One feels a little “off,” even though the chemistry never moved an
Learn More
Color Talks Before Flavor Does
“Strawberry flavoring” can taste like fresh fruit in yogurt, then flip to candy in soda. Same label, totally different vibe. That’s not your palate being dramatic. Strawberry isn’t one flavor – its a release and perception system.
Learn More
Strawberry’s Not Moody—Your Formula Is
Did you know your flavor world is never finished? What you taste today is a moving target—shaped by genes, age, exposure, mood, memory, and the food culture around you. That’s the science of taste.
Learn More
Cravings, Rewired: The Science of Shifting Taste
View All
