Remember when snacks were just the warm-up before the real meal? Not anymore. Today, snacks headline breakfast, lunch, and dinner. This global phenomenon—‘snackification’—isn’t just about chips between meals. It’s a shift in how consumers structure their days, balance health with indulgence, and explore flavors.

Let’s face it—soda needed a glow-up. For years, we were stuck with the same sugary, artificially-flavored fizz that left us more guilty than refreshed. But now? The next generation of bubbly beverages isn’t just better-for-you—it’s downright gut-friendly.

If someone told you ten years ago that pickle would be the darling of flavor innovation, you might’ve puckered your lips in disbelief. But here we are—mid-2025—and pickle isn’t just a condiment anymore—it’s a cultural and sensory force.