All around the globe, certain flavors have universal appeal, while others have a more regional allure. One way to see these flavor neighborhoods in action is to examine the region's favorite ice cream flavoring.
Ice cream has become a popular staple in many countries around the world. As you can guess, there are a wide range of flavors far outpacing the thirty-two flavors of one of America’s favorite ice cream shops. Let’s take a trip around the globe and see what flavors reign supreme in the world of frozen treats. In doing so, we can learn a lot about the Ice Cream market and indeed, the sweets market for different countries and locales.
According to a Google Trends analysis for ice cream flavoring around the world, we can learn the following:
Vanilla is King
- Trusty Vanilla is still the most popular flavor in the world and a quality vanilla is always a winner no matter where you go!
Type of Frozen Treat
- From Ice cream to gelato to mochi, no matter the form of the frozen treat, flavors remain consistent throughout the world and in each unique region
Examples of the Top Treat Flavors
- USA = Chocolate
- UK = Vanilla
- Japan = Green Tea
- Turkey = Strawberry
- Netherlands = Watermelon
- Italy = Neapolitan
- Kenya = Oreo
- Thailand = Coconut
- Venezuela = Banana
- Argentina = Cookie Dough
- Columbia = Chocolate Brownie
Wow! Truly a world of different tastes, some unique based on local ingredients, while others have a more worldwide fan base. If we want to appeal to certain markets, these are a few sure-fire winners. In addition, we can bring world flavors to domestic markets by using these flavorings and giving our current customers a chance to experience the world, one flavor at a time!
Insights & Trends