Cookie and Cracker
Mother Murphy's supplies the
biscuit manufacturing industry – think cookies and crackers.Supplying the biscuit manufacturing industry – think cookies and crackers – has long been a core part of our business. And our experience goes way beyond sweet and salty snacks.
Mother Murphy’s has a long history of developing new and innovative flavors that keep our customers happy and coming back for more. We are at the forefront in forecasting flavor trends and consumer preferences.
Our Capabilities
Our flavor chemists understand the complexities of working with different varieties of starches and flours to maximize some flavor characteristics and mask others. They also are skilled in the complexities and chemistry of gluten-free baking, and in adding flavor or enhancing inherent tones to create cookies and crackers that satisfy.
Latest News
Why a Single Note Can Unlock a Whole Moment One whiff of a familiar aroma can yank you back in time with disrespectful speed. Not a vague “I remember this,” but a full-body replay: kitchen light, weather, the exact emotional soundtrack. That isn’t poetry. It’s biology—often called the Proust effect, where taste and smell cues trigger especially potent autobiographical memories.
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Nostalgia Flavors
It’s 4:47 p.m. in the pilot lab. Your prototype is finally singing: bright fruit top, clean sweetness, a little body to make it feel “real.” Then someone says the sentence every formulator dreads: “We need to add the magnesium.”
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The Aftertaste Ambush
If you’ve ever sipped a “better-for-you” drink that smelled great but felt thin or chalky, you’ve met the problem: the flavor was fine, but the mouthfeel told a different story. What we casually call “flavor” is really taste, smell, and texture working together – and texture is often doing the quiet heavy lifting.
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When Texture Talks Louder Than Taste
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