Inclusions
At Mother Murphy’s, we know what
consumers want, and can help provide the bars flavors they crave.Our flavors have helped inclusion manufacturers develop products that incorporate healthy ingredients, such as nuts and proteins, that can add excitement to many food products.
Our Capabilities
At Mother Murphy’s, we’re up for the challenges and opportunities that inclusions bring to our industry. We work with manufacturers of all sizes to help them flavor inclusions that excite the senses.
Latest News
Why a Single Note Can Unlock a Whole Moment One whiff of a familiar aroma can yank you back in time with disrespectful speed. Not a vague “I remember this,” but a full-body replay: kitchen light, weather, the exact emotional soundtrack. That isn’t poetry. It’s biology—often called the Proust effect, where taste and smell cues trigger especially potent autobiographical memories.
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Nostalgia Flavors
It’s 4:47 p.m. in the pilot lab. Your prototype is finally singing: bright fruit top, clean sweetness, a little body to make it feel “real.” Then someone says the sentence every formulator dreads: “We need to add the magnesium.”
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The Aftertaste Ambush
If you’ve ever sipped a “better-for-you” drink that smelled great but felt thin or chalky, you’ve met the problem: the flavor was fine, but the mouthfeel told a different story. What we casually call “flavor” is really taste, smell, and texture working together – and texture is often doing the quiet heavy lifting.
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When Texture Talks Louder Than Taste
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