Bakery
The baking industry has undergone a revolution
in recent years.
Our baking extracts and flavorings have been a big part of it.We’ve risen to the challenges that gluten-free, organic and all-natural baked goods have brought to our industry. And we’ll continue to help our customers meet the demand for these products with baking extracts and flavorings that taste indulgent without sacrificing flavor or mouthfeel. Our baking extracts and flavorings are used in grain-based products that are found almost everywhere – regional grocery stores, warehouse clubs, restaurants, schools and hospitals, and convenience stores.
Cookie and Cracker
Our chemists are skilled in working within nutritional and allergy restrictions to develop flavors that withstand high-temperature baking without losing their intensity.
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Dry Mix
We develop baking extracts and flavorings for dry mixes for our customers, whose products are sold at grocery stores or used by institutions such as schools and hospitals.
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Bread
Murphy’s chemists have successfully answered the challenges of creating flavors for gluten-free, low carb and all-natural breads.
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Bars
Our baking extracts and flavorings, including our vanilla flavoring, have helped drive the explosive growth of the snack bar industry.
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Cakes
You could say that for high-ratio baked goods, our flavoring takes the cake. That’s why it’s used by high-volume in-store bakeries as well as boutique cakeries.
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Cereal
Our vanilla flavoring and other baking extracts and flavorings are key ingredients in some of our country’s most popular hot and cold cereals.
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Complex Baking Flavors
We offer complex baking extracts and flavorings in quantities starting at a single case minimum. Our customers include manufacturers of all sizes, including multinational companies with multiple brands.
Latest News
Flavor innovation has emerged as both a marketing marvel and a potential minefield in today’s fast-paced food and beverage industry.With brands racing to stay relevant, shelves fill with bold mash-ups like jalapeño–mango seltzer and marshmallow–lavender cereal. But for flavor professionals, the question isn’t just “can we make this?”—it’s “should we?” Constant novelty risks weakening brand identity, confusing customers, or even
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Taste Bud Turmoil: The Hidden Cost of Endless Flavor Choices
In a market that prizes transparency, today’s food and beverage packaging often reads more like a resume than a label.From certifications and callouts to ingredients and health claims, brands are competing to show consumers everything, all at once. But as packaging real estate gets increasingly crowded, are we starting to lose the shopper’s attention (and trust)?Transparency Fatigue Is Real Consumers
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Label Fatigue: Are We Overwhelming the Consumer with Too Much Information?
Each year, millions of tons of food are wasted across the globe— not just in home kitchens, but in grocery stores, farms, and factories.As environmental concerns mount and consumer expectations shift, all stages of the supply chain are rethinking how they operate. Governments, food producers, retailers, and consumers are stepping up in tackling food waste, innovating at every level to
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Tackling Food Waste from Every Angle: From Policy to Plate
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